At one time or another we’ve all been invited to attend a brainstorming session, where the leader stands up in front of a whiteboard, pen in hand, and says something like, “Innovation is critical. We need to come up with some good ideas to stay innovative. So who wants to start?” As any survivor of one of these sessions will tell you, what transpires over the next few hours is often generously referred to as “brainstorming,” while others might call it a waste of time. The reason these...
When Brainstorming, Start with the Bad Ideas
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